In Star Wars, the Force flowed throughout the universe influencing all things. In business, the customer is “The Force.” Customers—and customers only—produce revenues and decide if a business will have the opportunity for results. All else is cost! Customers are the only source of revenue. Excellent businesses are above all else customer oriented. They press the flesh; they show the flag; they ask, and they listen. They like their customers and their customers like them.
PS:
On January 22, 2013 starting at 6:30pm I will be signing
my books and reading from the latest Mark Rollins adventure,
The Claret
Murders, at Parnassus Books in the Green Hills area of
Nashville.
For more information go to
http://www.parnassusbooks.net/event/author-event-tom-collins.
